Intake two seminar topics
Intake Two
Developing a Successful Marketing Plan (New)
Participants: Specialist seminar for chief executives, specialist staff
Provider: To be advised
Dates: Auckland To be advised, Wellington To be advised
This one-day foundation-level seminar focuses on developing marketing plans for sport and recreation organisations. Participants will be introduced to a step-by-step guide for preparing a marketing plan and a set of practical realities that have to be confronted in making marketing happen for an organisation.
This seminar includes:
- Frameworks for understanding strategic marketing
- Market definition
- Identifying products/services and customers
- Customer-oriented strengths and weaknesses
- Understanding the environment
- Identifying targets and priorities
- Product, place, promotion and people
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Effective Communication with your Stakeholders
Participants: Foundation seminar for chief executives, marketers and communicators, specialist staff, board members
Provider: Elaine Spearman (RogenSi)
Dates: Auckland 22 July, Wellington 9 September
Communicating with a diverse range of stakeholders is a challenging area for sport and recreation organisations. The challenges include:
- Limited time and resources
- Understanding stakeholder needs and wants
- Tailoring messages to a diverse range of stakeholders
- Linking strategic, business and communications plans
Your organisation’s effectiveness will be enhanced through good communication. In this seminar you will use a simple, strategic approach to develop an effective stakeholder communications plan that will help your organisation to achieve its goals.
The seminar includes:
- A framework for communication planning
- Aligning your communication objectives with organisational objectives
- Understanding your brand and key messages and communicating these consistently
- Identifying and prioritising your stakeholders
- Determining key messages for stakeholders
- Structuring your communication
- Choosing the best communication channel and tactics
- Budgeting, scheduling and getting feedback
Elaine Spearman is a dynamic communicator with more than 20 years’ experience working for a diverse range of businesses. For 12 of those years she ran her own communications consultancy – providing communication, public relations and training programmes for companies world-wide. She now delivers communication and presentation skills programmes for RogenSi along with other contractual work. Elaine is an Advisory Board member for the Women in Technology group, and is very involved with its Accelerate mentoring programme. Elaine has also been involved with the NZIM mentoring programme and is currently a mentor with the AUT communication studies “Outside the Square” programme.
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Giving Direction in the Boardroom – Strategic Thinking and Effective Decision-Making (NEW!)
Participants: Board members (especially the chairperson), chief executives
Provider: Boardworks International
Dates: Auckland 10 November, Wellington 14 July
The purpose of this seminar is to assist boards to develop the processes and tools to “give direction”, and to make decisions consistent with that direction. It is particularly focused on developing and applying the intellectual capital of the board.
The seminar includes:
- How to achieve clarity on desired results and purpose
- Developing the “generative” thinking capability needed at board level
- Factoring risk into strategic thinking
- Monitoring and measuring performance to achieve desired results
- Creating the climate for effective decision-making
- Developing the board’s critical thinking abilities
- Understanding the impact of group dynamics on decision-making
- Using effective decision-making tools and processes
- Strategy and decision evaluation
- Understanding how management contributes to effective boardroom strategic leadership
Boardworks International is a specialist governance consultancy. Its principals, Graeme Nahkies and Terry Kilmister together with associate Tony Hassed, work on both sides of the Tasman in the commercial, public and not-for-profit sectors. Boardworks has undertaken extensive research and consultancy for SPARC and Terry has been involved in major sport sector projects in Australia. They have an excellent understanding of the challenges facing the sector.
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Introduction to Sport Governance
Participants: Board members
Provider: HSR Governance
Dates: Auckland 12 August, Wellington 11 November
This seminar is designed as “entry level” learning for board members in the sport and recreation sector. It covers both fundamental governance principles and the realities associated with the sector. It is suitable for people with governance experience who need to apply that knowledge in a sport and recreation sector context or those with sector experience who now find themselves in a governance role.
This is a practical seminar focusing on the things that really help to achieve your organisational goals, while ensuring appropriate controls are in place. It teaches board members when to be involved and when to leave it to management. Participants will be provided with practical tools they can take back to their organisations and put in place immediately, including a mock set of good practice board papers.
The seminar will refer and relate to existing SPARC governance publications and tools, notably the Nine Steps to Good Governance series.
The governance areas addressed will include:
- The governance/management divide
- Role of chair and board members
- Operating in a policy environment
- Managing the chief executive
- Understanding and managing stakeholder relations
- Effective meetings, effective committees
- The strategic plan; creation, monitoring and review
- The legal obligations of board members
- Board evaluation and development
- Board succession and induction
- Quality and structure of board papers
Sector-specific content will include:
- The challenges of the not-for-profit world, and sport and recreation in particular
- The reality of membership-based organisations
- Working through volunteers
- Structural challenges
- Resource constraints, funding sources and accountabilities
- The changing world
HSR Governance is a privately owned consulting firm based in Christchurch. Jane Huria, Sue Suckling and Carmelle Riley direct and own the company, and between them they have a wealth of knowledge and practical experience in governance, strategic review, project management and organisational development. HSR works with a wide range of organisations to assist their governance, strategic or organisational development. Key services include training, review, specific advice and facilitating the development of systems, plans and policies. Additional services include project management, assisting strategy implementation, enhancing communications, risk management and/or managing stakeholder relationships.
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Managing Financial Performance (NEW!)
Participants: Chief executives, finance managers, audit committee or board members
Provider: To be advised
Dates: Auckland To be advised, Wellington To be advised
Managing an organisation’s financial performance can be challenging, especially in the volatile and complex sector of sport and recreation.
This seminar includes:
- Overview of the sector environment and the associated implications and risks
- Managing volatility with variable income
- Decision-making and project costing
- Contingency planning
- Analysing and reporting on the information and figures
- Board reporting
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Organisational Risk Management (Planning)
Participants: Specialist seminar for chief executives, board members
Provider: Hilary Bryan (The Training Practice)
Dates: Auckland 26 November, Wellington 30 July
N.B. This seminar is about organisational risk management; it will not cover event risk management.
Unexpected events can have a heavy impact on an organisation. The sudden loss of a major funding stream, negative media attention, death or serious injury, hostile litigation, aggressive competitor activity and the cancellation of a major tour are all real events that sports organisations have faced in the past few years. How ready is your organisation should one of these events occur? Organisational risk management is about a process of identifying and analysing risks and understanding what can be done about them.
This seminar will take you through seven basic steps to implement risk management
in your organisation:
- Setting a policy
- Establishing a risk context
- Preparing definitions
- Identifying and assessing risks
- Analysing risks
- Reporting
- Ongoing monitoring
The Training Practice is a specialist training company based in Wellington. Hilary Bryan develops and delivers successful communications, management, leadership and public sector programmes. In the past, The Training Practice has facilitated training on public sector capability and performance management for SPARC.
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Recruitment, Reward and Retention (NEW!)
Participants: Chief executives, senior and specialist staff, board members
Provider: Tania Palmer (MatrixOne)
Dates: Auckland 17 September, Wellington 16 October, Christchurch 26 August
In today’s world of constant change, organisations are facing more complex challenges as they seek to attract, motivate and retain the best talent, while balancing the growing risks and costs of employment. Employers have to consider the increasing difficulty of finding skilled people, a younger workforce with different attitudes about work, and a growing population of older workers heading towards retirement.
This seminar looks at what employers can do to recruit, reward and retain talented people. It looks at current trends and how good policies and practices can help to mitigate many of the challenges employers face.
The seminar includes:
- Tools and techniques for engaging employees
- Key tools for recruitment
- Developing values and a positive internal culture
- Career structures that employees understand
- Ways to make employees feel recognised and valued
SPARC’s People Management toolkit, including templates, will be provided.
Tania Palmer has more than 17 years’ experience in remuneration management, generalist human resources management, and training and facilitation. Tania has worked as a human resources manager in both large corporate and smaller organisations across a number of industries, including financial services, government and the seafood industry. As a consultant Tania has worked in a wide variety of industries including government (foreign policy, crown entity, crown agencies, library, education, local government), science and research, manufacturing, the arts, financial services, IT, energy and non-profit.
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21st Century Communication
Participants: Specialist seminar for chief executives, specialist staff
Providers: CWA New Media & Data Torque
Dates: Auckland 3 August, Wellington 28 October
Effective communication in today’s environment is an increasingly important issue within the sport and recreation sector, whether you’re communicating with stakeholders, constituent agencies, associates or members.
This one-day seminar, which includes some of the material covered in the 2006 “Effective Websites” seminar, is targeted at key National Sport Organisation, National Recreation Organisation and Regional Sports Trust staff who are responsible for managing the operations, marketing and communications (including web communications) of their organisations. The seminar aims to raise awareness of different electronic communication methods and their effectiveness. There is a particular emphasis on email, web and other electronic communication channels.
The seminar includes:
- The nature of 21st century communication
- Electronic communications and your communications strategy
- Good practice in electronic communication
- Effective websites – an introduction and analysis
- Future developments in 21st century communications
CWA New Media provides services in the areas of communication, learning and knowledge sharing/development. With a background in education and media, the company has more than ten years’ experience in developing electronic tools and strategies to achieve audience engagement, enablement and empowerment.
Data Torque is an e-Business-solutions provider that delivers applications and internet services to help drive businesses forward. Since it began in 1994, Data Torque has developed and provided applications for a variety of organisations and has significant knowledge and experience of the power of IT, IS and the Internet to support and enable the distributed networks of sporting organisations.
Updated | 23 Dec 2009.
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