Acknowledgements
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SPARC, the Cancer Society of New Zealand and the ACNielsen research team are indebted to Dr Ed Maibach, formerly Porter Novelli International and now National Cancer Institute, USA, for allowing the use of the intellectual framework and questionnaire that provided the basis for this study.
A large, multi-disciplinary team of people and organisations throughout New Zealand worked closely together on this project.
A large and multi-disciplinary team effort
The research project was contracted to ACNielsen (Antoinette Hastings, Judy Oakden, Jane Young and Hugh Butcher) in collaboration with Dr Charles Sullivan of Capital Research. Professor Rob Lawson, from the Marketing Department at the University of Otago, undertook the path modelling.
The research team worked closely throughout the course of the study with the SPARC team; Deb Hurdle, Grant McLean and Christine Parry and the Reference Group. We wish to thank them for their exceptional contribution over many months to a project demanding real partnership.
The Reference Group members are thanked for their valued input: Sally Logan-Milne (Milanz) for conceiving the key conceptual basis for Obstacles to Action in collaboration with her colleague Dr Ed Maibach, Dr Kate Scott (Wellington School of Medicine) for expert advice from a health research perspective, and Carolyn Watts (Cancer Society of New Zealand) for co-ordinating the Cancer Society's input and support.
Additional input to the Reference Group in the later stages of the project came from Rhonda Pritchard (clinical psychologist), Nick Farland (McBean Associates), Dennis Carroll and Jason Wells (Young & Rubicam Advertising), and Glen McGahan (Nativeworks).
The assistance of Dr Harriette Carr (Ministry of Health), Dr Tony Reeder (Otago University), Dr Deanne Weber (Porter Novelli, Washington), Colleen Doyle (American Cancer Society) and Glenda Hughes (Collingwood Promotions) is also acknowledged.
And thank you to those who took part!
And most importantly a huge thank you to those New Zealanders (over 8,000 of you) who took the time to tell us about your experiences and perspectives of physical activity and nutrition.
You have provided us with valuable insights that will help SPARC and the Cancer Society to support physical activity and healthy eating in New Zealand now and into the future.
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Updated | 22 Mar 2007.
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