Case Study Telecom

How Telecom is cycle friendly

• It provides secure bike parking facilities, changing rooms and showers for staff.
• Cycling is encouraged as an energy-efficient and healthy way to work, and promoted to staff as being good for the environment.
• Telecom sponsors staff taking part in sporting events, e.g. corporate triathlons
• It provides incentives to get people on their bikes, e.g. spot prizes for those participating in Bikewise Week.
• Telecom reports on the intranet the cycling successes of its staff, e.g. Telecom executives who do Ironman events and adventure races.
• Telecom supported one of its staff, Steve Knowles, with 2-3 weeks paid leave when he represented New Zealand in the Expedicao Mata Atlantica race in Brazil. He was in the only New Zealand team to compete in the 65-team event, held in 2002.

Health and environmental benefits

Telecom calculated that employees who cycle take 35 percent fewer sick days than average.

Here's what Telecom's intranet says about cycling:

• Biking is great for your health.
• Riding to work can save you money on transport or petrol and parking costs.
• Biking is good for the environment, as it doesn't cause polluting greenhouse gases.
• Cyclists make for a fitter, healthier, more productive workforce.

Sports skills are workplace skills

Telecom considers that the lessons and strengths used in sports such as cycling can also be used in the workplace.

It asks athletes from both inside and outside the company to make inspiring presentations to staff. For example:

• Telecom's Network Delivery (one of the largest teams) asked Steve Gurney to address its 2002 conference. This presentation was very well received.
  
• Telecom asked Steve Knowles, a Telecom multisport athlete to make a presentation to the annual conference of the Project Management Institute. Steve has also made presentations to a number of Telecom teams.

Updated | 22 Mar 2007.

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