Wellington City Council's ZM Run Swim Series has been a fixture on the Wellington summer calendar for a couple of years.
It has been a great success – the event won the New Zealand Recreation Association's Outstanding Project Award in 2005.
The goal of the event is simple: to get more Wellington women more active throughout the year.
The series was also used as a mechanism for increasing attendance at Wellington's aquatic facilities and programmes.
This report (reproduced with permission of Wellington City Council) tells you more about the series and also presents a summary of research undertaken by Wellington City Council that shows that participation in the series has meant a long-term change in physical activity behaviour for a significant number of women.
For more detailed research results, please contact Anja Stoldt at Wellington City Council: email anja.stoldt@wcc.govt.nz.