Rotorua World Mountain Bike Champs – Taking an Event into the Community
The events strategy – it is what you do with the events that counts
Prior to the WMBC, council had no major events strategy. But for the WMBC, RDC events staff developed a strategy on how to engage the wider community in the champs and increase the popularity of mountain biking.
Apart from bringing the event to town and attracting locals to the event, the strategy was also about getting the event ‘out of the box’. For RDC that meant how could they leverage off the WMBC to get people more active beyond the event.
Updated | 09 May 2008.
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