Events – taking it to the streets, the In2it Hook-up Van and other happenings
Revitalise a venue
Youth Destinations organise many different styles of events. One of these is through scoping facilities and clubs in the area that are underused or looking for growth, and arranging an event or youth initiative to bring the venue or club to the attention of local people.
For example, there is a world class BMX track in Albany, which many locals had never heard of. In2it marketed a BMX day and invited the local BMX club to help introduce people to the park and the sport. “We had 120 kids, the majority of whom had never been to the park before, giving BMXing a go,” says Dan. Another example has been“ drop-in days” to high ropes courses and council leisure centres. “Letting kids drop in and pay a gold coin donation to indoor event venues, and some outdoor venues over the winter period, has lifted the profile of these places and brought in a new group of kids that prefer more casual drop-in style opportunities. Over two hours 200 turned up for high ropes, and the indoor skate night is up round the 100 mark each Friday night without doing any significant marketing other than sending the txt out.”
The In2it Hook-up Van
Another, more informal style of event happens all the time with the project van, “In2it Hook-up”. The Hook-up Van, equipped with a sound system and sports equipment, cruises parks and malls, plays music and loans gear, such as basketballs and skates, to kids hanging out.
This kind of approach is adapted to the street style, as opposed to a set time for sports practices, and gets people connected with sports and physical activity who may go on to further develop that connection.
Music festivals
In2it also runs music festivals. The festivals are about developing a reputation (or building the brand), connecting with local people and recognising that physical activity, dance for example, can take various forms and work alongside music, street culture and fashion.
There are a range of In2it events not listed here, including extreme trampolining, basketball, slip and slide, and others.
Updated | 08 Jun 2009.
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