North Shore City Council’s Youth Destinations Programme: In2it makes getting active easy
Connecting through technology
Web
www.in2it.org.nz is on a streetwise wavelength, and so far the response to the site has been very positive. The site is a video map of places and things to do in North Shore City, set against a backdrop of music and urban-styled animation. Young people can upload videos of themselves being active and enjoying their environment, and request to have their favourite local bands as music uploads to the site. It’s dynamic, engaging and has an urban flavour. Ensuring the brand has broad appeal beyond this demographic, especially to girls, is something the project team are very conscious of. One button takes you to subscribe (to the e-Newsletter) and the other to a range of videos that tell you what’s going on in different North Shore City locations. It’s simple to use, short and punchy, and gives the impression that it’s being marketed by a “cool” multinational brand rather than a traditional government-style approach, preaching the merits of exercise.
The site has the capability and sense that young people can own it, add to it and promote it as their own.
In2it bebo page
As a primary virtual community space for young people – In2it has a bebo page for discussion, information or just asking questions. This has been useful as a place to put out ideas and get feedback from the target audience.
e-Newsletter
The e-Newsletter is a useful communications tool with approximately 1000 subscribers to date. It provides updates and information on events and activities, and is a great way of engaging parents as well as their children. It also keeps community co-ordinators, schools, parents, and young people in the same loop about what is going on.
Again it is techno savvy with video uploads and hook ups, and hyperlinks to other parts of the In2it stable of e-information.
Text-ology
Events are being marketed through text messages, using the e-News contact database. Use of automated online systems for texting events information to subscribers is currently being explored.
Updated | 27 Jun 2008.
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